House of Bluecherry pioneers with a beauty center in the heart of Frankfurt, Germany

Following the motto "Where lifestyle meets nature", the innovative company builds a bridge between holistic natural cosmetics and high-quality human hair products.

House of Bluecherry is a beauty center located at Eschersheimer Landstraße 34, in the "Nordend" of the Main metropolis. A symbiosis of hair styling and the sale of human hair and natural cosmetic products is being spanning out on a total of 200 square meters. The focus is on individuality, uniqueness and empowerment of private customers, but also in the media, as its customer base already includes well-known personalities from the industry. 

     

In contrast to the United States or United Kingdom, the range of qualitative human hair wigs and human hair extensions in the DACH region has so far been poor. A gap is to be closed here in order to meet the increasing demand in the multicultural melting pot of Frankfurt. “In POC communities in particular, services related to hair care and braided hairstyles are mainly carried out at home,” says owner Harmonie Essome. "The beauty center therefore aims to create opportunities to establish hairdressers professionally with this cultural know-how and to set a new standard in the German-speaking market".
At the same time, an extensive range of high-quality natural cosmetic products offers a contact point for all possible target groups to avoid intolerance to cosmetic products and to find products that are also environmentally friendly.
House of Bluecherry was founded in 2019 by Harmonie Essome with an online store for human hair wigs. When the physical shop opened in April 2022, she received support from her mother Tina Otte. As a pioneer in the organic sector, the latter opened the first organic shop specializing in natural cosmetics as early as 1992. Her daughter Harmonie Essome, who is an IT professional, focuses on diversity and integration, nonetheless because of her bachelor’s and master’s degrees in media and corporate communication obtained in the United States and England.